FootePrint Blog

Handshakes, High-Fives & Man-hugs… Sorry, but I MISS THEM! >> By: Dan Foote   Let's face it, handshakes, high-fives, and man-hugs, once simple habits, are now considered ill-advised and totally inappropriate. Social Distancing is the new mandate. In...

Is Anyone Else Tired of Senseless Advertising>> By: Dan Foote  While I embrace and have successfully implemented the senses deprived digital approaches to marketing communications, I know deep in my heart that people's emotions matter more than technology...

2019 Women's Health Marketing Program >> By: Kristina Hansen   We are excited to announce the launch of our new women’s health marketing program, available to clients throughout the Twin Cities metro area. This program combines an innovative marketing...

What's In A Name? >> By: Dan Foote in·del·i·ble inˈdeləb(ə)l/ adjective: indelible (of ink or a pen) making marks that cannot be removed. synonyms: ineradicable, permanent, lasting, ingrained, persisting, enduring, unfading, unforgettable, haunting, never to be...

We'll Throw In The Paper Clips>> By: Dan Foote 1. Paper to make planes out of: While it’s environmentally responsible to go paperless in today’s world, paper, tape and paper-clips remain essential items on nearly everyone’s desk. Unfortunately, these essential...

Not Knowing Marketing Can Make You A Better Business Owner   We hear an admission from many of our clients: “I really should know how to do marketing, but I just don’t.” If you find marketing overwhelming and don’t know where to begin, we have some great news:...

Position Marketing as An Investment, Not a Cost I get it – marketing seems like just another expense, yet another line item in your business’ budget that thins your profit margin. However, It doesn’t have to be this way. By working smarter – not harder – on your...

8 Tips to Help Small Businesses Maximize Their Marketing Budget   According to Forbes, “it’s common for small businesses to allocate 7-8% of their revenues to marketing, splitting that between brand development costs such as websites, blogs, sales collateral, and...

Business Goals First. Marketing Investments Second.   Clients often ask, “what kind of marketing should we be doing?” This is a great question, but starting with marketing is putting the cart in front of the horse. Many agencies wrongly accept that approach with...

A Free Slinky In Our Contract?                                  You Bet   You may have noticed the free Slinky offer on our contact form. You may have even asked yourself, “What the heck does a slinky have to do with the marketing services I’m searching for?”...

Enquiring Minds of babes (and a husband) Want to Know >> By: Dan Foote So, our Slinkys that we plan to give-away at prospecting meetings arrived at my partner Kristina Hansen’s house, last week. As Kristina opened the package she began to dance around the room...